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Home / Process — HOW WE WORK

From deep dive to growth engine.

We systematically audit, engineer, and optimize your customer acquisition funnel to maximize compounding growth.

01 Deep Dive 02 Competitive Audit 03 Growth Blueprint 04 Build & Fix 05 Automate 06 Run & Report

— GETTING STARTED

Five steps before kick-off.

1

Free audit or project form

2

Discovery call

3

Proposal

4

Agreements

5

Advance payment

— THE SIX STEPS

What happens at each stage.

01

Deep Dive

Week 1
WHAT WE DO

Conduct stakeholder interviews, audit product analytics, and map current user journey roadblocks.

WHAT YOU GET

A comprehensive UX mapping document and prioritized list of low-hanging optimization opportunities.

WHAT WE NEED FROM YOU

Analytics access (GA4/Hotjar) and 60 minutes with your core team leads.

02

Competitive Audit

Week 1-2
WHAT WE DO

Deconstruct the conversion loops, brand positioning, and functional UX of your top three competitors.

WHAT YOU GET

Competitive teardown report and visual analysis matrix highlighting gaps to exploit.

WHAT WE NEED FROM YOU

Shortlist of main competitors and high-level marketing positioning guides.

03

Growth Blueprint

Week 2
WHAT WE DO

Architect a customized automation engine roadmap and targeted conversion optimization blueprint.

WHAT YOU GET

Step-by-step tactical execution list and full engineering/design scope documents.

WHAT WE NEED FROM YOU

Approval of strategic metrics alignment and final KPIs definition.

04

Build & Fix

Weeks 3-8
WHAT WE DO

Overhaul checkout tunnels, resolve structural conversion bugs, and deploy fresh UX design components.

WHAT YOU GET

Fully responsive, optimized production-ready code integrated with your active platform.

WHAT WE NEED FROM YOU

Prompt feedback cycles on design system modules and staging environments.

05

Automate

Weeks 4-8
WHAT WE DO

Setup automated funnel sequences, customized behavioral event tracking, and automated client alerts.

WHAT YOU GET

Fully integrated automation workspace reporting live metrics directly to your communication apps.

WHAT WE NEED FROM YOU

CRM API keys and structural user schema documentation.

06

Run, Optimise, Report

Month 3+
WHAT WE DO

Conduct live conversion experiments, refine workflow triggers, and deliver rich bi-weekly metrics reviews.

WHAT YOU GET

Continuous conversion rate growth, fresh layout variations, and actionable optimization roadmaps.

WHAT WE NEED FROM YOU

Participation in bi-weekly growth reviews and updated business priorities.

— RESPONSIBILITIES

Clear roles. No surprises.

Nova FX Lab handles

  • End-to-end FX workflow orchestration
  • Liquidity provider integrations & routing
  • Real-time market data feed setup
  • Automated risk management protocols
  • Compliance & transaction reporting
  • Custom dashboard & analytics build
  • Multi-currency wallet ledgering
  • 24/7 technical monitoring & alerts
  • API sandbox & developer support

You handle

  • Defining core business requirements
  • Securing local operating licenses
  • Managing corporate bank relations
  • Marketing & customer acquisition
  • First-line customer support

— COMMUNICATION

Always know what's happening.

Dedicated account lead

Your direct point of contact for execution and updates.

Calls in your time zone

Meetings scheduled strictly around your working hours.

WhatsApp for quick updates

Instant access for swift decision-making and support.

Monthly report

Comprehensive analysis of performance and next steps.

— FAQ

Process, answered.

What is Nova FX Lab's onboarding process?

We start with a thorough audit of your current assets and interactive systems. Upon signing up, you receive direct access to your dedicated Slack channel and private Trello/Asana workspace within 24 hours to begin assigning priorities immediately.

Most interactive designs and framework updates are mapped into 48-hour sprints. For full UI systems or extensive custom components, we ship iterative builds every 3 to 5 business days to keep your feedback loop uninterrupted.

Absolutely. You bypass all traditional account management layers. Your dedicated channels route communication straight to our senior design leads, facilitating rapid adjustments and precise design implementation.

We are highly specialized in Figma for UI/UX strategy, Webflow and Elementor Pro for front-end architecture, and custom JS/Three.js frameworks for outstanding web animations and interactions.

Yes, our models are designed to scale with your development cycles. You can modify your tier, upgrade for accelerated sprints, or pause your plan at the turn of any monthly cycle with zero hidden exit friction.

Ready to start step one?

Share your website and 5 competitors — we'll take it from there.

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